Client Success Story: User Interviews for Upwork

We had the pleasure of collaborating with Upwork to support their client strategy team by sourcing six user interviews aimed at producing compelling user stories. Our task was to find individuals who had experienced specific situations relevant to Upwork’s content needs and to capture their narratives in a way that highlighted their emotions, impact, and takeaways.

Our process involved thorough research and strategic outreach to identify suitable interviewees. We conducted in-depth interviews, ensuring that each story was rich in detail and authenticity. The final deliverables included detailed summaries, video recordings, and transcripts of each interview.

Client feedback from Upwork’s VP highlighted the value of our service: "Tom has a great process to generating stories and insights for the purpose of content production or research. He was able to find several people that went through a situation I was writing about and then he convinced them to share their stories including emotions, impact and takeaways. He delivered his interviews via summary, video, and transcript. It's a valuable service for those looking to flesh out articles, speeches, whitepapers, books, etc., with human stories."